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Firmenprofil Innovation Produkte Projekte Referenzen

Creativity and a good gut feeling are very important!
However, the innovation is left much too often to the creative coincidence alone.


Lecture:

„Structured Ways to Innovation and Breakthrough on the Market”

Dražen Carić…
shows which most advanced tools in the innovation management will be successfully used by World leading companies. 

 

Contents:

Structured Ways to Innovation: introduction into few highly efficient methods/processes for structuring of the innovation process and reaching the breakthrough on the market

  • Lead Users Research (learn from lead users who already have concrete solutions for your problem)
  • Idea Pool (immediate storage of your creative fancy - communication - implementation)
  • Structured Idea Management (how to join creativity and structure in an optimal innovation process)
  • Synectics (metaphoric, intuitional and emotional trip to different thinking in the business)
  • Blue Ocean Strategy (focus on the essential and on the untouched areas helps to: reach large masses of customers, secure the success on the market and gain much higher profit)

 … with cases from the best companies

  

Duration: approx. 1 hour + additional discussion