Example 2: Medium-size innovation project

COMPANY

Magna Closures/Auteca, Weiz, Austria

LINE OF BUSINESS

Car mirror actuator

PROJECT TARGET

Technical solution of an important problem from the customer’s point of view

OUTCOME

a) New solution for the existing product
b) Optimized technical solution for the next generation of products

FINANCIAL OUTCOME

Total €500 Million
(Savings €99.000 p.a. + Turnover €60 Mil. p.a.)

PROJECT IMPLEMENTED IN TIMELINE

Summer/Autumn 2007 (finding solutions, principles and prototypes)

METHOD

Combination of Synectics and Structured Idea Management

500,000 million Euros result @ Magna Auteca - combined strategy using various methods
Magna Auteca after the Synectic workshop