COMPANY
Philips DAP (Domestic Appliances), Groningen, Netherlands
LINE OF BUSINESS
Male Grooming in area of Beard Trimming
PROJECT TARGET
Clear differentiation and accordingly breakthrough in the market with innovative solutions and based on customer needs
OUTCOME
1. Product: Innovative breakthrough in the existing market (collection of cut hair) – vacuum beard trimmer
2. Product: completely new product – precision trimmer for trendy beards
3. Product: for global market in the low price segment – multi-purpose device
FINANCIAL OUTCOME
Turnover €150+ Million only for the first product (Vacuum Bard Trimmer) in first generation
PROJECT IMPLEMENTED IN TIMELINE
Dec. 2000 till July 2001 (up to the principle and business decision)
METHOD
Structured Idea Management
