Structure Work on Innovation!

Our clients ask us:

Should we only work creatively, or should we incorporate a certain structure into the innovation process?

What is more important: creativity or structure?

Why should I reduce my intuition to a structured process which doesn’t give me enough freedom to create?

We answer:

Under no circumstances should you reduce your intuition to a process and never force yourself or your organization into a fixed structure.

Nevertheless, a structure within the innovation process offers great help. It can combine the new (freedom, creativity) with the standardized (rules, structure). The first necessary step we will take is to understand the importance of finding the right balance between the two.

So if you want to implement good innovation processes, you have to allow both aspects – creativity and structure – to coexist because the two are necessary for the success of the innovation.

If you can agree with our opinion, the next question would be: How do you structure the work on innovations?

Your organization will probably not be familiar with all innovation processes. But at best, you will get to know the most practical process and may use few other or some fragments from other processes as well. More importantly, you should know when it makes sense to use your own process and when to request for external support.

We help you:

… when carrying out structured innovation projects with the best available tools. We strive for maximum results with minimal effort.
Please take a look at our List of structured innovation processes (extract)

If you want to train your employees in developing innovations, we also have various options that we offer in companies and organizations.
Please have a look at the List of our innovation trainings (extract)